Department:

Study of Form and Ambience

Course Leader:

Andreea Ivanciof

Learning outcomes:

Management represents the process of planning, organizing, coordinating and controlling the resources of an organization (human, financial, material, etc.) to achieve the established objectives.
Marketing is the set of activities and strategies used by a company to identify consumer needs and wants, to create and promote products or services that meet those needs, and to maintain valuable customer relationships.
Strategic collaboration between the two essential design functions benefits from a unified approach that integrates strategic planning and tactical execution, which can lead to increased efficiency and long-term success.

Content:

1: Introduction to Management

2: Planning in Management

3: Organization and Organizational Structure

4: Team Leadership and Motivation

5: Control and Performance Evaluation

6. Final project: Development of a management plan

7: Introduction to Marketing

8: Market Research

9: Market Segmentation and Positioning

10: Marketing Strategy

11: Digital Marketing

12: Ethics in Management and Marketing

13: Case Studies and Practical Applications

14. Final project: Development of a marketing plan

Teaching Method:

Theoretical lectures accompanied by illustrative materials. Practical applications and case studies, examples.

Assessment:

Presentation and participation in course applications -40%
Final Project - 60%

Bibliography:

David Lieberman – MindReader, Boockzone,
Simon Sinek - Leaders Eat Last
Cris Voss, Tahl Raz- Arta Negocierii, Globo Editura, 2018 editia limba romana
Carmen Dumitrescu: Teorie si practica comunicarii pentru arhitecti si designeri, UAUIM
Harold Linton: Marketing for Architects and Designers
Jamie S. Walters: Marea putere a micii afaceri
Larry C. Farrell: Cum sa devii antreprenor. Dezvolta-ti propria afacere
Mielu Zlate: Leadership și management
Phillip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen: Marketing Management
Robert B. Cialdini, Influence- The Psychology of Persuasion

Notes:

The course develops the entrepreneurial and implementation capacities of one's own projects both within the university and on the labor market.